It deals with the limited screen space on mobile devicesĪnother reason why using hidden content for SEO is important is because of the increasing use of mobile devices to search the web and read webpages these days.ĭue to its small screen, you’ll need to find ways to include all the information a visitor to your site needs and make it easy for them to find.īecause of this, hidden text techniques can become essential when designing your mobile webpage.Įxamples include using menu tabs and drop-down boxes to improve navigation without cluttering up the screen. Hidden content, done the right way, can make your site less cluttered and allow visitors to easily navigate throughout for a better overall experience. It’s that engagement that gets you noticed by search engines and helps move you up in the rankings. The main way hidden content can enhance SEO is by increasing your website usability to visitors, which can lead to higher user engagement. For example: It increases website usability It can contribute to your SEO in direct and indirect ways. Search engines recognize that there are situations where hidden text might actually be warranted for various reasons. Is it Important to Use Hidden Content for SEO? Linking to a simple character, such as a hyphen in a long sentence.Posting text specifically for crawlers, especially with the use of the tag “ display:none”.Using CSS to position text beyond screen limits.Matching the color of the text with the background color, such as white text on white background.There are several ways to add hidden text in a website, with the following being the most common when it comes to deceptive technique: ➤ At its worse, hidden text can manipulate search engine algorithms and cause your website to rank higher than it deserves ( you can use hidden text to repeat the main keyword several times, for example). ➤ At its best, hidden text can aid the customer experience and boost your SEO in a direct way.

What’s most important, however, is the method and intention behind its inclusion. This invisible text lurks in the background, in the website structure or design, and can negatively or positively impact your SEO.Įssentially, hidden text is included in and analyzed by search engines, so you can see why it might be used to optimize a website and rank higher in search results. Hidden text is content visible to computers and search engines but not to the visitors of a website. Download this post by entering your email below Do not worry, we do not spam.

Using hidden text in word